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In our Be A Smart Shopper program, we reach 10, children per year. While you can hardly say that there is one common job description for supermarket dietitians—some of them write their own—they clearly share one common goal: These efforts include special educational or promotional campaigns, visual store displays, and cooking programs that push produce. PCC Natural Markets maintains a policy that every child gets to pick one piece of fruit or a vegetable for free during the shopping experience. I was blown away by the inroads that supermarket dietitians are making in community nutrition today—from starting community-supported agriculture CSA to hosting cooking demonstrations on local news stations. Teach kids about nutrition.

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